Currently, ninth generation Lisa Laird Dunn sits at Vice President and World Ambassador of the company. It was William’s grandson, Robert, who opened the first commercial distillery and helped the Revolutionary War efforts by supplying the troops with applejack. The company’s distilling roots, which has been run consistently by nine different generations of the Laird family since 1780, actually stretch back almost a century more to 1698 when William Laird landed in Monmouth County, New Jersey, from Scotland and began distilling apples.